I’m a marketer with more than a decade of experience working with mental health professionals. 3,000+ therapists read my newsletter every week.
📣 Marketing when the world is on fire
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Read online | January 27, 2026 If you’re reading this but haven’t subscribed, subscribe here. Enjoying the newsletter? Forward it to a friend. Marketing feels weird when the world is on fire. How are you supposed to post on social media and act like everything is normal after witnessing another collective trauma? People need your help now more than ever. But you can’t help them if they can’t find you. So keep putting yourself out there–even if it feels weird. Until next week, P.S. My friend Beatriz Martinez-Peñalver, LMHC is offering a free webinar tomorrow on overcoming fear and reclaiming your focus. Click here to register. Today’s Therapy Marketer is brought to you by…Headway. Want better insurance reimbursement rates? Headway makes it easy to accept insurance by taking credentialing and billing off your plate. I recommend Headway because it’s free to use and they have high reimbursement rates with guaranteed bi-weekly payments. They also have over 150 hours of free CE courses. |
Therapy Marketer
I’m a marketer with more than a decade of experience working with mental health professionals. 3,000+ therapists read my newsletter every week.
Read online | December 17, 2024 If you’re reading this but haven’t subscribed, subscribe here. Enjoying the newsletter? Forward it to a friend. If you offer free consultation calls, one of the best ways to increase your conversion rate is to schedule the first session at the end of the call. It’s important the client doesn’t feel pressured if they’re not ready to commit. But if the call goes well and they seem like a good fit, then here’s what you can say. “If you’re ready to move forward,...
The first 1,000 followers were the hardest. Welcome to the 18 new subscribers who have joined since the last issue. 231 therapists are reading today’s newsletter. If you’re reading this but haven’t subscribed, subscribe here. I’m excited to share an interview this week with Elizabeth Earnshaw, LMFT, also known as @lizlistens on Instagram where she has more than 200,000 followers. Liz is a Certified Gottman Therapist, which means she’s one of only a few hundred therapists in the world...
Therapists are people, too. Welcome to the three new subscribers who have joined since the last issue. 213 therapists are reading today’s newsletter. If you’re reading this but haven’t subscribed, subscribe here. I’ve been seeing a lot of talk on Twitter lately about what constitutes “professional” or “ethical” therapist behavior, including drinking water and wearing sweatpants on virtual sessions. Here’s the thing. From a marketing perspective, the idea you should stay “professional” online...