I’m a marketer with more than a decade of experience working with mental health professionals. 3,000+ therapists read my newsletter every week.
📣 ChatGPT could be your next referral source
|
Read online | October 7, 2025 If you’re reading this but haven’t subscribed, subscribe here. Enjoying the newsletter? Forward it to a friend. OpenAI, the company behind ChatGPT, is “considering how we might build a network of licensed professionals people could reach directly through ChatGPT” according to a recent blog post. This is big news for therapists. ChatGPT recently reached 700 million weekly users and reportedly sees 2.5 billion daily prompts. They didn’t provide details about how the network will be built but it’s something to keep an eye on. In the meantime, here are some suggestions for showing up in AI search results. Until next week, P.S. I’m hosting a free webinar on content marketing in the age of AI with my friends at CheckpointEHR on Wednesday, October 15 at 1 PM ET. You can RSVP here. Today’s Therapy Marketer is brought to you by…Headway. Want to take insurance but don't want to deal with insurance companies? Headway makes it easy to accept insurance by taking credentialing and billing off your plate. I recommend Headway because it’s free to use and they have high reimbursement rates with guaranteed bi-weekly payments. They also have over 150 hours of free CE courses. |
Therapy Marketer
I’m a marketer with more than a decade of experience working with mental health professionals. 3,000+ therapists read my newsletter every week.
Read online | December 17, 2024 If you’re reading this but haven’t subscribed, subscribe here. Enjoying the newsletter? Forward it to a friend. If you offer free consultation calls, one of the best ways to increase your conversion rate is to schedule the first session at the end of the call. It’s important the client doesn’t feel pressured if they’re not ready to commit. But if the call goes well and they seem like a good fit, then here’s what you can say. “If you’re ready to move forward,...
The first 1,000 followers were the hardest. Welcome to the 18 new subscribers who have joined since the last issue. 231 therapists are reading today’s newsletter. If you’re reading this but haven’t subscribed, subscribe here. I’m excited to share an interview this week with Elizabeth Earnshaw, LMFT, also known as @lizlistens on Instagram where she has more than 200,000 followers. Liz is a Certified Gottman Therapist, which means she’s one of only a few hundred therapists in the world...
Therapists are people, too. Welcome to the three new subscribers who have joined since the last issue. 213 therapists are reading today’s newsletter. If you’re reading this but haven’t subscribed, subscribe here. I’ve been seeing a lot of talk on Twitter lately about what constitutes “professional” or “ethical” therapist behavior, including drinking water and wearing sweatpants on virtual sessions. Here’s the thing. From a marketing perspective, the idea you should stay “professional” online...